Collaborating with Generative AI in Consumer Culture Research
Amber Epp
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JCR Chalkboard
Teaching Materials related to published research.
The GenAI Future of Consumer Research
Ming-Hui Huang,Roland T Rust In their 2025 article, The GenAI Future of Consumer Research, Huang and Rust explore
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Ideation with Generative AI—in Consumer Research and Beyond
Julian De Freitas , Gideon Nave , Stefano Puntoni Looking for a guide on how to use large language
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The Consumption of Crowdfunding
Crowdfunding as a market-fostering gift system
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Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
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Teaching a PhD Seminar?
Looking for a collection of high quality, interesting research articles focused on a specific consumer research topic? Did you know
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Why Consumers Value Effort in Caregiving
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
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Wordify: An Author Interview
A JCR podcast on Wordify, a new methodological tool for discovering and differentiating consumer vocabularies.
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Audio Mining: An Author Interview
Mining and capturing online persuasion at scale using a new automatic audio mining method.
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The Legitimation of Contested Products
How do marketplace objects and their properties facilitate market legitimacy?
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